Anatomy of a Link
October 8, 2014
As a business owner, you definitely understand the importance of having a great company website. Your website is often the first point of contact between you and your potential customer, who can buy your products or use your services. And so, it is really necessary for your company website to be top notch, as it directly forms the first impression about your company and the quality of your products or services. In this article, you will find 6 most important things about your company website, that can increase your odds of landing a deal with a potential client.
Make sure that your website does not have any technical flaws – use W3C validation tool to check if your site has any errors that prevent it from ranking high in search engines.
Also, your contact information and your phone should correspond to schema.org format. According to Google, schema.org is:
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results.
Next, visit www.yourwebsite.com/robots.txt – if you see something like Disallow: / – that thing might be preventing your website from being indexed and getting traffic from search engines. You can learn more about robots.txt file and check the examples here. If you don’t have a robots.txt file, then create one and upload it to the root directory of your website.
Pass the information about these 3 technical things mentioned above to your website programmer – they should know what to do with it. If you don’t have a programmer – we are here to help.
Social Media aspect
It’s very important for the visitors of your website to be able to share the information they like, so that their social network friends/followers could see it as well. Make sure that your website pages have share buttons. These buttons should be visible and easily accessible.
Another thing related to social aspect is the bond between your website and your Google Plus account. More information about how to it can be found here.
Backlinks to your site
A backlink is a clickable text on one web page that is when clicked takes you to some other web page on the same or on some other website. The more websites place such links leading back to the pages of your site – the better. Not only quantity is important – quality and relevancy of backlinks should be your number one priority.
There are numbers of ways how you can get links to your site. Here are a couple of guides that will help your marketing team:
Citations to your site
Search engines collect information about your company from different sources scattered on the Internet. Your goal is to have your company listed in such sources. These can be local business directories, Yellow Pages,
Rule #1: your business information should be consistent among all these web sources. There is a term for this in SEO world, called NAP. NAP stands for Name, Address, Phone Number. The name of your company, the business phone number and the address should be the same in all the business directories where your website is added.
Rule #2: your business information should be as detailed as possible. Include photos, hours of operation, coupons – whatever else the business directory allows.
The overall look of your website
Take a look at your website and be honest with yourself. The design, fonts and colors and the layout should be perfect. Ask yourself these questions:
If you feel deep inside that something is not so good with the look and needs to be improved – don’t hesitate finding a good expert in UX and Information Architecture. These things are very important and they influence the positions of your website in search results, believe it or not.
How useful is your website to your customers?
Another set of question you should ask yourself when you surf on your website:
The information presented on your website should be easily accessible for its visitors. People should not spend more than a few seconds to figure out where to click in order to get what they came for. This aspect is also connected with the Information Architecture of your website, discussed in the previous point.
Optimized for mobile
We are living in the age when mobile internet is everywhere in the US. Because of this your website should be optimized for mobile devices as well. According to Aleyda Solys’s presentation, 44% of US population access the Internet from their smartphones, and 62% of them use smartphones to search for the information on the Internet on a daily basis. When your potential customer comes to your website and can’t find the phone number to call you or the number is there but it is not clickable…. They will go back to the starting point (i.e. search results) and gladly explore the websites of your competitors.
We believe that the things you have learned from this post will help you get more clients. If you feel that this article has been helpful, and you learned something new, please share it with your friends.
Here is another article that might be useful to you: http://www.incomediary.com/24-rules-for-successful-websites
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